Consider Less if You Want More Business

Every business wants more business and every business is struggling trying to gain an edge and get even more business in these challenging economic times. Sales are down compared to last year, customer footfall traffic is down and fears of deepening recession are global but some businesses are literally booming and doing more business with less – so how is that possible?

Have you ever considered less if you want more business? Well it is possible if you start by examining what you want to get and how you propose to get it. Take for example the proposition that consumers are generally spending less and expecting more – that means that as a business you have to make deep cuts to the cost of creating the goods that you ultimately sell to the consumer or using the dreaded tactic of discounting your already deeply discounted products or does it?

Well before you run out and cut your throat in desperation remember that someone somewhere will be willing to buy your product at the price that you want to get for it and that same consumer will be really happy with their purchase and will buy from you again at the price that you dictate.

OK, so how is this possible and what is the magic wand that you are going to wave to make this happen? – It’s called less is more email marketing. Instead of trying to sell your product to hundreds or thousands of consumers who are already price shopping and comparison shopping for the cheapest possible price – you are going to start marketing your product to less consumers – a smaller number who are really interested in what you have to sell.

This is done by defining who the customer is and targeting them directly with a succinct email marketing message that is highly relevant to what they really need and will buy. Instead of thinking that the more people I send to the more will buy start thinking less, a defined consumer who is expecting to receive your message is much more likely to respond than a total stranger who does not know you.

Proven Ways To Keep Your Real Estate Cash Flow On Overdrive

How To Keep Your Real Estate Cash Flow Flowing

First off, thank you for reading this article on how to keep your real estate cash flow flowing along with our other articles on how to make money in real estate investing.

Believe it or not, by doing this you’re learning things about keeping your real estate cash flow flowing on full blast that the other 99% do not know and probably never will.

Not sound cold hearted, but that’s OK, it simply means more opportunity and less competition for you and me.

The Importance Of Real Estate Cash Flow

“Thinking outside of the box” is a phrase that keeps popping up in many of how Make Money In Real Estate Investing articles.

One of the reasons it’s important to think outside the box is that, if you seriously plan on making money in real estate investing and building your real estate wealth fast, you’ve got to understand how to keep your real estate cash flow flowing.

Not dribbling. Not dripping. None of this “Is the glass half full or half empty” BS.

But F-L-O-W-I-N-G.

You’ve got to think of your real estate investing as a Business. A business with multiple streams of revenue. A business that can be run from any place at any time.

A business that can be put on autopilot.

How To Keep Your Real Estate Cash Flow Flowing

OK, so you may have done your first deal or two and are feeling pretty good about the money you made. As you darn well should.

Your neighbors think you’re a genius, your co-workers (assuming you haven’t quit your day job yet) think you’re a guru.

Heck, maybe even your wife – or husband or girlfriend or boyfriend – thinks you’re a real estate investment stud.

But are you really what they think you are?

Perception is reality, until it comes time to pay the bills each month. If you don’t have a constant deal flow, you’re not going to have the money in the bank, plain and simple.

Real Estate Cash Flow Tip #1

Build a foundation for success. Instead of floating from one fad to the next, invest in your training and yourself. Learn the techniques to building real estate wealth from a trusted source.

Real Estate Cash Flow Tip #2

Utilize technology. You may have noticed that another of the recurring themes throughout our Make Money In Real Estate Investing site is using the internet for free or inexpensive marketing, for your back office operations, and for one or more websites, to name just three.

By the way, if you need help or suggestions with simple, easy to use websites to promote your properties and gather prospect information, feel free to send us an email for some free suggestions.

Real Estate Cash Flow Tip #3

Use other people’s efforts. This is kind of like OPM (other people’s money). Look into hiring a VA – virtual assistant – to assist with some of the work of your real estate investment business.

You’d be surprised at how much less you’ll pay for extremely well educated people across the world to work for you, due to lower costs of living.

Tasks you can farm out to your VA include online prospecting, answering prospect inquiries, property research, and marketing.

The other added bonus in my personal experience is that because of the time differences, your VA is working while you’re sleeping, so you’ve got a 24-hour-a-day operation in the blink of an eye.

How To Keep Your Real Estate Cash Flow Flowing Tip #4

Develop a real estate power investor team in each market you’re interested in – markets that your VA has already researched for you.

The members of your real estate wealth building team might include a real estate agent, property manager, attorney, inspector and title officer.

If you’ve read my profile you know that one of my businesses is real estate brokerage. Guess how many of my clients are in-state? The answer is None. Guess how many of my clients are in-country. The answer is 50%.

So you see, these four techniques on how to keep your real estate cash flow flowing are not some idealistic class room theory, but instead proven, actionable, real-life tools to make money in real estate investing.

Have you found this article on using real estate cash flow to make money in real estate useful?

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How To Make Money In Real Estate Investing Step By Step

Tips On How To Make Money In Real Estate

I’m going to tell you a quick story about something I learned when first playing tennis, a story that is also one about how to make money in real estate.

In life we tend to think that things are very linear, that they move in a straight line, and when we devise on blueprint of how to make money in real estate we inevitably use that linear, straight line thinking.

The problem with that thinking is that it’s not really based on reality.

Learning Tennis And How To Make Money In Real Estate

The baseline of the tennis court is the line at either end of the court, the one that runs parallel to the net.

Court coverage is a must-have in tennis, especially when you’re playing singles. You’ve got to be able to move from one side of the court to the other pretty quickly, before the ball gets there.

We’ve been taught that the shortest distance between two points is a straight line (there’s that linear thinking again).

And as the crow flies, that’s true.

But that’s not true in tennis.

I’d been struggling with my baseline court coverage, and was having trouble moving quickly enough from one corner of the baseline to the other.

I was moving fast enough, but for some reason either the ball kept getting past me, or I’d get jammed by the ball, either way missing the shot and losing the point.

There Is No Such Thing As A Straight Line In Real Estate Or Tennis

Then my coach pointed out the obvious.

What I was trying to do was to move in a straight line from one corner of the baseline to the other. My mistake was to neglect the angle of the ball, as if I were playing in some kind of vacuum.

You see, in tennis, when the ball is hit to the baseline it goes deeper in the middle of the baseline and more shallow at either corner.

So to get to the ball I actually had to move in an arc and not a straight line. If you’re not a tennis player, picture a big ‘U’ at the bottom of the court.

Just I wasn’t stepping my way along the baseline, most people trying to make money in real estate investing do not take a step-by-step approach.

They try moving in a straight line, and to their dismay discover that the line leads to . . . nowhere.

Step By Step Guide To Make Money In Real Estate

Sorry if I burst your bubble by saying this, but money in real estate is not created out of thin air.

You need to religiously follow a strategic, well practiced step-by-step approach to making money in real estate investing. That is how to make money in real estate.

Here are the steps to take to make money in real estate:

Education
Planning
Creativity*
Learn From Your Mistakes
Find A Mentor Who Will Give You Trusted Advice

* By creativity I mean thinking outside the box and strategically considering the myriad ways to make money from your real estate investment.

If you’ve been studying our real estate wealth fast articles you know that we cover the above five steps in detail on this website, so I’m not going to waste your precious time by doing it again here.

Get rid of the linear, straight-line mentality and start thinking outside of the box and you’ll find that you are much closer than 99% of the people out there in understanding how to make money in real estate.

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Six Ways To Make Money In Real Estate Investing

Tips To Make Money In Real Estate And How To Keep It

Getting wealth and making money in real estate investing is one thing.

Being able to hang onto your wealth and money that you made in real estate investing is something completely different.

Just ask the ‘nouveau riche’.

For sure, making money in real estate investing and building wealth is an investment that can keep growing and appreciating over your lifetime and leave you something to pass on to your kids.

Six Tips To Make Money In Real Estate Investing

Establish A Good Credit Rating

I don’t mean establishing credit and going into debt to pay for consuming things.

I mean having available credit, when you need it, to invest in an income-producing asset and continue building our wealth in real estate.

Pay Your Bills And Credit Cards Off Each Month

Do you know what the interest on a credit card is now days? Have you ever heard of usury laws? Apparently the credit card companies haven’t.

Plus, the credit card companies can actually raise the interest rate on your card if you don’t pay your other bills in full.

If you carry credit card debt and end up paying the exorbitant interest rates these guys charge, you will likely never be able to build your wealth in real estate. Sorry to be blunt, but it’s true.

Years ago I paid off my credit cards and haven’t carried a balance since then. It’s so much easier to sleep well at night once you’ve done this along with . . . .

Pay Cash Whenever Possible

Years ago I started doing this as well and you would not believe what a difference it makes.

You feel healthier, your eat better, sleep better. You feel – and actually you Are – much more successful without the burden of debt hanging over your head.

It took me a long time to get there, but it can be done.

Do Not Finance Your Tax Payments

Did you know you can finance taxes that you owe the government? Don’t do it. See ‘Credit Cards’ above for the reason why.

Do Not Use Your Home Equity To Pay Your Bills

This is another way of using debt to finance consumption. Once you get into the mindset that you’re only going to use debt for income producing assets, you will not believe how your life will change for the better.

Pick And Choose Your Real Estate Investments

Look, there are always deals out there. There are always new ways to make money in real estate.

Always. When you begin to think outside the box and focus on finding seller who are Motivated with a capital ‘M’ to sell, that is how you will build your wealth and real estate fast.

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